Industry Updates

Seeing red at Google Postmaster?

If you logged into your Google Postmaster Tools dashboard late yesterday or today, you may have been greeted with a troubling sight in the IP reputation graph:

From what we can tell, it appears to be an issue on Google’s end. I’ve checked dozens of IP reputations and all show nothing but red for December 10th data, and many in industry forums have reported the same.

Open rates at Gmail appear to be unaffected in my own data, and Laura at Word to the Wise provided some reassurance via Twitter:

Lots of comments this morning about GPT showing bad IP reputation for EVERYTHING this morning. Checked one of my clients on big shared pool and even those IPs dropped to ‘bad’ over night.
Don’t Panic! This is a reporting issue, not a reputation one.— Laura Atkins (@wise_laura) December 12, 2019

No word from Google of course, but since this seems like just a display issue we can all go back to freaking out about other email metrics during this busy holiday season.

– BG

Industry Updates

Google Postmaster Tools Reputation data issues (UPDATE: Appears Resolved)

IP_Reputation_-_Postmaster_ToolsUPDATE: As of this morning (9/12) IP reputation data appears to be displaying correctly and domain reputation data is being provided.

If you’ve checked Google Postmaster Tools lately, don’t freak out just yet about your IP reputation. As first reported by Word to the Wise,  the IP reputation metrics appear to be broken at the moment, displaying a “Bad” reputation for all IP addresses since 9/9. I’ve seen this in my own Postmaster Tools account, along with a lack of data for domain reputation since 9/8. Authentication and Encryption metrics appear to be working correctly for me, but I can’t say for sure whether the Spam Rate, Feedback Loop, or Delivery Errors charts are correct – they all show zero since 9/8, but that’s not uncommon in my experience.

Like Laura, I’ve not seen any delivery problems associated with the change in metrics, with bounce and open rates at Gmail pretty consistent based on a few spot checks.

As of yet there doesn’t appear to be an official confirmation from Gmail, but clearly something is hosed with their data. Is it possible this is tied to the Postmaster Tools updates that were promised a few months back? I’d say it’s unlikely…but a guy can hope, right?

– BG