Earlier today, VMG (the mailbox provider formerly known as Oath) announced via Tumblr that their all-new Postmaster page is live. The page, which will serve as a unified resource for all things delivery-related for AOL and Yahoo mail, will soon take the place of the venerable but languishing AOL Postmaster site.
At the top of the page, a message informs visitors the site is “still in beta mode. Things might not work.” Prominently featured on the page are the most recent posts from the provider’s Tumblr, along with some links to Tools, FAQs, and FBL resources.
I’m not alone in thinking AOL’s Postmaster site was one of the best and most informative around, and it’s nice to see VMG carrying on this tradition.
Over the past 10 days or so, many senders have reported an increased number of deferrals for recipients at Yahoo. These deferrals also affect AOL and Verizon addresses, since these are now all running through Yahoo’s mail servers. I’ve seen this firsthand for a few senders, and similar complaints are mounting within various industry channels.
While most of the deferrals seem to be Yahoo’s common “TSS04” error, some senders are reporting other error codes citing limited resources that may or may not be related to this issue. Backing off mail sending (via MTA automation or manual throttles) appears to be having less impact than usual – significant portions of the mail continue to time out and never deliver.
Many senders also report that they are seeing no increase in Yahoo/AOL/VZ complaints to correspond with the surge in deferrals, and some even report a notable complaint decrease. But what changed?
Yahoo’s Postmaster Support has not been able to provide any official response. Some senders report a temporary reprieve after contacting support while others are receiving little to no information from their requests. If you’re experiencing these deferrals, know that you’re not alone. Keep your backoff protocols in place, your Support tickets open, and hold tight until more news drops.
According to the post, all mail sent to either brand is now “handled by…OATH MTAs.” So when you send to any address at aol.com, aim.com, verizon.net, yahoo.com, or any other domain controlled by these providers, the mail is all routed through the same system – including spam filtering. Reports have been surfacing on some industry forums of AOL bounces for Yahoo addresses and vice versa. As a sender, this also means you should start aggregating these domains for your reporting purposes. Monitoring complaints, bounces, and other metrics for anomalies should consider Oath as a single entity – word on the street indicates most ESPs have already begun this process for their customer monitoring.
In addition, spam complaints for AOL recipients will soon be received via the existing Yahoo feedback loop. Since Yahoo’s FBL is domain-based, all mail to AOL addresses must be DKIM-signed to participate in the FBL (if it isn’t already). If you use an ESP that hosts your DKIM, they may need to double-sign to ensure all FBL complaints are received.
So far, the Oath Postmaster blog and their participation in various industry channels have provided regular updates on the migration. Let’s hope that pattern continues as the two current Postmastersites are combined into an upcoming Oath Postmaster resource.
New year, new you…that’s what they always say, right? Just a few weeks into 2018, it seems like some of the big 4 ISPs (soon to be Big 3?) are really taking that concept to heart.
Microsoft’s major migration of Outlook.com to the Office365 backend was technically completed in 2017, but based on feedback from senders in industry groups delivery issues still abound. The indications from MS are that the mail handling and filtering infrastructure are a work in progress, but no formal statement has been issued to that end. Some senders have stated MS support is unable to provide remediation for many of these issues, even though there may be backend adjustments taking place. If you’re having trouble getting mail to Microsoft, just know you’re not alone and that someone over there is paying attention.
Verizon ended its own webmail service last year, and consolidated its AOL and Yahoo brands under the Oath moniker. AOL and Yahoo’s email services have remained separate thus far, but indications are that will change in the next few days. It’s been reported that the merger of these mail platforms starts in earnest on or around February 1st. As of that date, mail to AOL will be routed and handled by the Yahoo mail servers. To me this sounds a bit like the SBCGlobal arrangement between AT&T/BellSouth and Yahoo, wherein one provided the mail interface while the other handled the mail routing and filtering. At this time, no formal announcement has been made, so we’ll have to sit tight to find out exactly what this means for sending to AOL recipients.
There’s been a lot of industry buzz recently around Verizon’s announcement they are in the process of shutting down their email business. Most in the email industry knew this was coming, but with no solid details the ‘when’ remained a bit fuzzy. Even now, the official FAQs don’t provide a concrete timetable for the shutdown, and it seems likely it will happen in phases.
According to MediaPost, Verizon account holders have been receiving email notifications informing them of a 30-day deadline to take action. These actions include choosing to keep their verizon.net address (serviced by AOL going forward) or migrating to another service provider altogether. If no action is taken during that 30 days, the customer loses access to the account and all associated services.
Once account access is terminated, the email account is subject to Verizon’s typical account deletion timeline of 180 days of inactivity. The FAQs don’t specify, however, if the 6-month countdown starts from the most recent login or from the end of the 30-day window when access is terminated.
Verizon spokesman Raymond McConville estimates that, of its 4.5 million total accounts, 2.3 million have been active within the past 30 days – though that’s no guarantee they’ll take action on the shutdown notice.
What does that mean for senders? Sometime within the next 6 months you’re likely to see a large portion of your verizon.net subscriber addresses disappear as over 2 million Verizon email accounts are deleted. Most senders don’t have a huge component of verizon.net addresses, but it’s certainly a good idea to check now so you’re not taken by surprise by an abnormal bounce rate.