Scary good targeted email

As I was finishing up a project yesterday afternoon, I started to have trouble with wireless connectivity in my office. As I waited for the page to load, I switched over to my inbox, where I was treated to this timely message from Best Buy’s Geek Squad:


Coincidence? Probably. But what if it’s just really, really good targeting by Best Buy?

I share this example with tongue firmly planted in cheek, but there is no doubt targeting is only getting smarter. Marketing automation tools are giving senders more data points to use for triggered emails for confirmations, abandoned carts, page views, and even store visits…can poor wifi signal be that far behind?

– BG



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