photo courtesy of The Aerial View

This blog is dedicated to helping email marketers understand deliverability and how to get mail delivered, but today we’re asking for a bit of help from you. In exactly one month, I (along with my wife) will be going bald in solidarity with kids with cancer. In conjunction with the St. Baldrick’s Foundation, we’re raising money that directly funds childhood cancer research at one of 368 institutions around the world.

If you aren’t familiar with St. Baldrick’s, they sponsor events where participants shave their heads to raise funds for childhood cancer research. Affected children and their families attend the events and share their stories, and volunteers run the show. They’re great events and always family-friendly.

If you’re concerned about giving responsibly (and you should be), St. Baldrick’s gives $0.71 of every dollar directly to research facilities, $0.26 goes toward fundraising expenses, and only $0.03 gets used for administrative expenses.

We’ve done this together 4 times and raised over $5,000 (and counting!) for this great organization. Via the link below you can donate securely online, and even anonymously if you’d prefer. Any dollar you can spare is one dollar closer to a cure for childhood cancers.

Donate Now

Thanks for your time. Please donate if you can, or find an event near you and see for yourself why this organization holds a special place in our hearts. You’ll only see this post once each year, and I promise we’ll bring you more email delivery wisdom before you know it.

– BG