Industry Updates

Another extended Google Postmaster Tools outage

There’s no surer way to have things break than to take a vacation, and it seems that adage again rings true in the deliverability world. During my own time away from the office, it seems Google Postmaster Tools has stopped reporting data for all categories.

In my own experience – and the experience of many others in industry forums – no data has been provided for any tab since June 13th. As usual, there is no official statement from Google but word is that a Google rep has acknowledged they are working on the issue.

While it’s not uncommon for GPT to miss a day or two of data here and there, an outage of this length is fairly rare. The last outage of this magnitude was (if I recall correctly) in April of 2018.

There has been some discussion around how these outages often correlate with major US holidays (Easter, Memorial Day, Father’s Day, and Mother’s Day have all been hit) but there seems to be no confirmation of why. Increased volume causing delays in processing? Resources allocated to higher priority areas? The API upgrade? Whatever the cause, it’s likely we’ll never know for sure.

– BG

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