Industry Updates

Gmail tab weirdness

A few days ago I had a client who mentioned seeing something unusual in their Gmail testing. Their messages, which usually end up in the Promotions tab, had been hitting the Primary tab for almost two weeks. They reported clients had seen the same behavior. It’s not unheard of for this to happen at Gmail, but typically it lasts no more than a couple of days.

Turns out, lots of people have been asking the same question to the team at 250ok. Matt Vernhout confirmed via blog post yesterday that the deliverability tools provider is seeing this behavior as well.

There is no official acknowledgement from Google, although yesterday @Gmail replied to a Twitter user’s complaint with instructions on moving mail between tabs:

– BG

1 thought on “Gmail tab weirdness”

  1. Am still seeing similar issues now, but this time transactional emails are moving into promotions tab. I believe the sender address, content of the email is quite same for some years (3years) which is used to ask recipients confirmation, is being moved randomly to Gmail Promotions tab now. Any thoughts and experiences ?
    Thanks
    Sam

    Like

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