Industry Updates

Seeing red at Google Postmaster?

If you logged into your Google Postmaster Tools dashboard late yesterday or today, you may have been greeted with a troubling sight in the IP reputation graph:

From what we can tell, it appears to be an issue on Google’s end. I’ve checked dozens of IP reputations and all show nothing but red for December 10th data, and many in industry forums have reported the same.

Open rates at Gmail appear to be unaffected in my own data, and Laura at Word to the Wise provided some reassurance via Twitter:

Lots of comments this morning about GPT showing bad IP reputation for EVERYTHING this morning. Checked one of my clients on big shared pool and even those IPs dropped to ‘bad’ over night.
Don’t Panic! This is a reporting issue, not a reputation one.— Laura Atkins (@wise_laura) December 12, 2019

No word from Google of course, but since this seems like just a display issue we can all go back to freaking out about other email metrics during this busy holiday season.

– BG

1 thought on “Seeing red at Google Postmaster?”

  1. Hey Brad! We’re seeing the same thing across our IP space this morning as well. We can also confirm that we haven’t seen a drop off in open rates related to this change in GPT.

    Like

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